ICYMI: IAS quietly extended X to profiles just as Grok became a brand safety tool: IAS expanded brand safety measurement to X profiles in January 2026, the same period X began deploying Grok AI as a pre-bid scoring engine to rebuild advertiser confidence lost since 2022. https://ppc.land/ias-quietly-extended-x-to-profiles-just-as-grok-became-a-brand-safety-tool/ #BrandSafety #DigitalMarketing #AdTech #ArtificialIntelligence #ProgrammaticAdvertising