#Tag · Indieweb Studio

Magellan AI integrates Nielsen DMA data—unlocking next-level local podcast attribution & ad targeting insights 📊

#Podcasting #MagellanAI #Nielsen #DMAData #AdTech #PodcastAds #MediaAnalytics #LocalMarketing #DigitalAdvertising #MarketingInsights

2 media

The Podcasting - All About Podcast

Magellan AI Integrates Nielsen DMA Data to Transform Local Podcast Attribution

Magellan AI licenses Nielsen DMA data to bring market-level targeting and standardized local attribution to podcast advertising. Here’s what it means for brands and agencies.

ThePodcasting

@ThePodcasting@mastodon.social · 12 hours ago

Magellan AI integrates Nielsen DMA data—unlocking next-level local podcast attribution & ad targeting insights 📊

#Podcasting #MagellanAI #Nielsen #DMAData #AdTech #PodcastAds #MediaAnalytics #LocalMarketing #DigitalAdvertising #MarketingInsights

2 media

The Podcasting - All About Podcast

Magellan AI Integrates Nielsen DMA Data to Transform Local Podcast Attribution

Magellan AI licenses Nielsen DMA data to bring market-level targeting and standardized local attribution to podcast advertising. Here’s what it means for brands and agencies.

Privacy and Surveillance boosted

PPC Land

@ppcland@mastodon.social · 16 hours ago

ShowHeroes buys Traffective to build Europe's biggest independent ad platform: ShowHeroes acquires Munich-based Traffective, creating a platform with 2,000 publisher partners and 25 billion monthly ad impressions across CTV, video and display. https://ppc.land/showheroes-buys-traffective-to-build-europes-biggest-independent-ad-platform/ #ShowHeroes #Traffective #DigitalAdvertising #AdTech #CTV

PPC Land

ShowHeroes buys Traffective to build Europe's biggest independent ad platform

ShowHeroes acquires Munich-based Traffective, creating a platform with 2,000 publisher partners and 25 billion monthly ad impressions across CTV, video and display.

Privacy and Surveillance boosted

Luís Rijo

@luisrijo@mastodon.social · 16 hours ago

ShowHeroes buys Traffective to build Europe's biggest independent ad platform https://ppc.land/showheroes-buys-traffective-to-build-europes-biggest-independent-ad-platform/?utm_source=dlvr.it&utm_medium=mastodon #ShowHeroes #Traffective #DigitalAdvertising #AdTech #CTV

PPC Land

ShowHeroes buys Traffective to build Europe's biggest independent ad platform

ShowHeroes acquires Munich-based Traffective, creating a platform with 2,000 publisher partners and 25 billion monthly ad impressions across CTV, video and display.

PPC Land

@ppcland@mastodon.social · 16 hours ago

PPC Land

ShowHeroes buys Traffective to build Europe's biggest independent ad platform

ShowHeroes acquires Munich-based Traffective, creating a platform with 2,000 publisher partners and 25 billion monthly ad impressions across CTV, video and display.

Luís Rijo

@luisrijo@mastodon.social · 16 hours ago

PPC Land

ShowHeroes buys Traffective to build Europe's biggest independent ad platform

ShowHeroes acquires Munich-based Traffective, creating a platform with 2,000 publisher partners and 25 billion monthly ad impressions across CTV, video and display.

Privacy and Surveillance boosted

Tuvoc Technologies

@tuvoc@mastodon.social · yesterday

What is a Supply Side Platform (SSP) | Architecture, Revenue Models & Optimization Guide

https://www.tuvoc.com/blog/supply-side-platform-ssp-guide/

Explore the complete guide to Supply Side Platforms (SSP), including how SSPs work, key features, benefits for publishers, and their role in programmatic advertising.

#AdTech
#SupplySidePlatform
#ProgrammaticAdvertising
#DigitalAdvertising
#AdRevenue
#MarTech
#AdMonetization
#ProgrammaticAds

Tuvoc Technologies

@tuvoc@mastodon.social · yesterday

What is a Supply Side Platform (SSP) | Architecture, Revenue Models & Optimization Guide

https://www.tuvoc.com/blog/supply-side-platform-ssp-guide/

Explore the complete guide to Supply Side Platforms (SSP), including how SSPs work, key features, benefits for publishers, and their role in programmatic advertising.

#AdTech
#SupplySidePlatform
#ProgrammaticAdvertising
#DigitalAdvertising
#AdRevenue
#MarTech
#AdMonetization
#ProgrammaticAds

Privacy and Surveillance boosted

Luís Rijo

@luisrijo@mastodon.social · 4 days ago

FYI: JamLoop's ActiveVoter™ cuts CTV waste by targeting non-voted households: JamLoop and Aristotle launched ActiveVoter™ on February 26, a CTV product that removes already-voted households from political ad delivery using state early voting files. https://ppc.land/jamloops-activevoter-cuts-ctv-waste-by-targeting-non-voted-households/?utm_source=dlvr.it&utm_medium=mastodon #ActiveVoter #CTVMarketing #PoliticalAds #DigitalAdvertising #AdTech

PPC Land

JamLoop's ActiveVoter™ cuts CTV waste by targeting non-voted households

JamLoop and Aristotle launched ActiveVoter™ on February 26, a CTV product that removes already-voted households from political ad delivery using state early voting files.

Luís Rijo

@luisrijo@mastodon.social · 4 days ago

PPC Land

JamLoop's ActiveVoter™ cuts CTV waste by targeting non-voted households

JamLoop and Aristotle launched ActiveVoter™ on February 26, a CTV product that removes already-voted households from political ad delivery using state early voting files.

Privacy and Surveillance boosted

PPC Land

@ppcland@mastodon.social · 4 days ago

FYI: JamLoop's ActiveVoter™ cuts CTV waste by targeting non-voted households: JamLoop and Aristotle launched ActiveVoter™ on February 26, a CTV product that removes already-voted households from political ad delivery using state early voting files. https://ppc.land/jamloops-activevoter-cuts-ctv-waste-by-targeting-non-voted-households/ #ActiveVoter #CTVMarketing #PoliticalAds #DigitalAdvertising #AdTech

PPC Land

JamLoop's ActiveVoter™ cuts CTV waste by targeting non-voted households

JamLoop and Aristotle launched ActiveVoter™ on February 26, a CTV product that removes already-voted households from political ad delivery using state early voting files.

PPC Land

@ppcland@mastodon.social · 4 days ago

FYI: JamLoop's ActiveVoter™ cuts CTV waste by targeting non-voted households: JamLoop and Aristotle launched ActiveVoter™ on February 26, a CTV product that removes already-voted households from political ad delivery using state early voting files. https://ppc.land/jamloops-activevoter-cuts-ctv-waste-by-targeting-non-voted-households/ #ActiveVoter #CTVMarketing #PoliticalAds #DigitalAdvertising #AdTech

PPC Land

JamLoop's ActiveVoter™ cuts CTV waste by targeting non-voted households

JamLoop and Aristotle launched ActiveVoter™ on February 26, a CTV product that removes already-voted households from political ad delivery using state early voting files.

Privacy and Surveillance boosted

PPC Land

@ppcland@mastodon.social · 5 days ago

FYI: Magnite's CTV bet pays off: 32% growth signals a streaming ad shift: Magnite reports Q4 2025 revenue of $205.4 million, up 6%, with CTV contribution ex-TAC surging 20% - or 32% excluding political - as streaming takes over. https://ppc.land/magnites-ctv-bet-pays-off-32-growth-signals-a-streaming-ad-shift/ #Streaming #AdTech #CTV #DigitalAdvertising #MarketingTrends

PPC Land

Magnite's CTV bet pays off: 32% growth signals a streaming ad shift

Magnite reports Q4 2025 revenue of $205.4 million, up 6%, with CTV contribution ex-TAC surging 20% - or 32% excluding political - as streaming takes over.

PPC Land

@ppcland@mastodon.social · 5 days ago

PPC Land

Magnite's CTV bet pays off: 32% growth signals a streaming ad shift

Magnite reports Q4 2025 revenue of $205.4 million, up 6%, with CTV contribution ex-TAC surging 20% - or 32% excluding political - as streaming takes over.

Age Verification and 1 other boosted

Luís Rijo

@luisrijo@mastodon.social · 5 days ago

ICYMI: FTC gives age verification tech a COPPA enforcement shield https://ppc.land/ftc-gives-age-verification-tech-a-coppa-enforcement-shield/?utm_source=dlvr.it&utm_medium=mastodon #FTC #AgeVerification #COPPA #DigitalAdvertising #PrivacyProtection

PPC Land

FTC gives age verification tech a COPPA enforcement shield

FTC's February 25, 2026 COPPA policy statement shields platforms collecting kids' data for age verification from enforcement - what it means for digital advertising.

Age Verification and 1 other boosted

PPC Land

@ppcland@mastodon.social · 5 days ago

ICYMI: FTC gives age verification tech a COPPA enforcement shield: FTC's February 25, 2026 COPPA policy statement shields platforms collecting kids' data for age verification from enforcement - what it means for digital advertising. https://ppc.land/ftc-gives-age-verification-tech-a-coppa-enforcement-shield/ #FTC #AgeVerification #COPPA #DigitalAdvertising #PrivacyProtection

PPC Land

FTC gives age verification tech a COPPA enforcement shield

FTC's February 25, 2026 COPPA policy statement shields platforms collecting kids' data for age verification from enforcement - what it means for digital advertising.

Luís Rijo

@luisrijo@mastodon.social · 5 days ago

PPC Land

FTC gives age verification tech a COPPA enforcement shield

FTC's February 25, 2026 COPPA policy statement shields platforms collecting kids' data for age verification from enforcement - what it means for digital advertising.

PPC Land

@ppcland@mastodon.social · 5 days ago

PPC Land

FTC gives age verification tech a COPPA enforcement shield

FTC's February 25, 2026 COPPA policy statement shields platforms collecting kids' data for age verification from enforcement - what it means for digital advertising.