ShowHeroes buys Traffective to build Europe's biggest independent ad platform: ShowHeroes acquires Munich-based Traffective, creating a platform with 2,000 publisher partners and 25 billion monthly ad impressions across CTV, video and display. https://ppc.land/showheroes-buys-traffective-to-build-europes-biggest-independent-ad-platform/ #ShowHeroes #Traffective #DigitalAdvertising #AdTech #CTV

ShowHeroes buys Traffective to build Europe's biggest independent ad platform https://ppc.land/showheroes-buys-traffective-to-build-europes-biggest-independent-ad-platform/?utm_source=dlvr.it&utm_medium=mastodon #ShowHeroes #Traffective #DigitalAdvertising #AdTech #CTV

ShowHeroes buys Traffective to build Europe's biggest independent ad platform: ShowHeroes acquires Munich-based Traffective, creating a platform with 2,000 publisher partners and 25 billion monthly ad impressions across CTV, video and display. https://ppc.land/showheroes-buys-traffective-to-build-europes-biggest-independent-ad-platform/ #ShowHeroes #Traffective #DigitalAdvertising #AdTech #CTV

ShowHeroes buys Traffective to build Europe's biggest independent ad platform https://ppc.land/showheroes-buys-traffective-to-build-europes-biggest-independent-ad-platform/?utm_source=dlvr.it&utm_medium=mastodon #ShowHeroes #Traffective #DigitalAdvertising #AdTech #CTV

FYI: 33Across and Valpak bet on new movers to fix programmatic's signal problem: 33Across and Valpak today launched an exclusive supply-side partnership activating new mover audiences across CTV, display, and mobile through AI-driven curation. https://ppc.land/33across-and-valpak-bet-on-new-movers-to-fix-programmatics-signal-problem/ #ProgrammaticAdvertising #AdTech #CTV #DisplayAdvertising #MobileMarketing

FYI: 33Across and Valpak bet on new movers to fix programmatic's signal problem https://ppc.land/33across-and-valpak-bet-on-new-movers-to-fix-programmatics-signal-problem/?utm_source=dlvr.it&utm_medium=mastodon #ProgrammaticAdvertising #AdTech #CTV #DisplayAdvertising #MobileMarketing

FYI: 33Across and Valpak bet on new movers to fix programmatic's signal problem: 33Across and Valpak today launched an exclusive supply-side partnership activating new mover audiences across CTV, display, and mobile through AI-driven curation. https://ppc.land/33across-and-valpak-bet-on-new-movers-to-fix-programmatics-signal-problem/ #ProgrammaticAdvertising #AdTech #CTV #DisplayAdvertising #MobileMarketing

FYI: 33Across and Valpak bet on new movers to fix programmatic's signal problem https://ppc.land/33across-and-valpak-bet-on-new-movers-to-fix-programmatics-signal-problem/?utm_source=dlvr.it&utm_medium=mastodon #ProgrammaticAdvertising #AdTech #CTV #DisplayAdvertising #MobileMarketing

ICYMI: 33Across and Valpak bet on new movers to fix programmatic's signal problem: 33Across and Valpak today launched an exclusive supply-side partnership activating new mover audiences across CTV, display, and mobile through AI-driven curation. https://ppc.land/33across-and-valpak-bet-on-new-movers-to-fix-programmatics-signal-problem/ #ProgrammaticAdvertising #AdTech #NewMovers #CTV #DisplayAdvertising

ICYMI: 33Across and Valpak bet on new movers to fix programmatic's signal problem https://ppc.land/33across-and-valpak-bet-on-new-movers-to-fix-programmatics-signal-problem/?utm_source=dlvr.it&utm_medium=mastodon #ProgrammaticAdvertising #AdTech #NewMovers #CTV #DisplayAdvertising

ICYMI: 33Across and Valpak bet on new movers to fix programmatic's signal problem: 33Across and Valpak today launched an exclusive supply-side partnership activating new mover audiences across CTV, display, and mobile through AI-driven curation. https://ppc.land/33across-and-valpak-bet-on-new-movers-to-fix-programmatics-signal-problem/ #ProgrammaticAdvertising #AdTech #NewMovers #CTV #DisplayAdvertising

ICYMI: 33Across and Valpak bet on new movers to fix programmatic's signal problem https://ppc.land/33across-and-valpak-bet-on-new-movers-to-fix-programmatics-signal-problem/?utm_source=dlvr.it&utm_medium=mastodon #ProgrammaticAdvertising #AdTech #NewMovers #CTV #DisplayAdvertising

FYI: Magnite's CTV bet pays off: 32% growth signals a streaming ad shift: Magnite reports Q4 2025 revenue of $205.4 million, up 6%, with CTV contribution ex-TAC surging 20% - or 32% excluding political - as streaming takes over. https://ppc.land/magnites-ctv-bet-pays-off-32-growth-signals-a-streaming-ad-shift/ #Streaming #AdTech #CTV #DigitalAdvertising #MarketingTrends

FYI: Magnite's CTV bet pays off: 32% growth signals a streaming ad shift: Magnite reports Q4 2025 revenue of $205.4 million, up 6%, with CTV contribution ex-TAC surging 20% - or 32% excluding political - as streaming takes over. https://ppc.land/magnites-ctv-bet-pays-off-32-growth-signals-a-streaming-ad-shift/ #Streaming #AdTech #CTV #DigitalAdvertising #MarketingTrends

ICYMI: FreeWheel warns IP-based ad targeting can miss 87% of households: IP addresses match postal records just 13% of the time, according to a CIMM study. FreeWheel explains why deterministic data - not raw IPs - is key to CTV targeting accuracy. https://ppc.land/freewheel-warns-ip-based-ad-targeting-can-miss-87-of-households/ #AdTech #DigitalMarketing #CTV #DataAccuracy #IPBasedTargeting

ICYMI: FreeWheel warns IP-based ad targeting can miss 87% of households: IP addresses match postal records just 13% of the time, according to a CIMM study. FreeWheel explains why deterministic data - not raw IPs - is key to CTV targeting accuracy. https://ppc.land/freewheel-warns-ip-based-ad-targeting-can-miss-87-of-households/ #AdTech #DigitalMarketing #CTV #DataAccuracy #IPBasedTargeting