ICYMI: FreeWheel warns IP-based ad targeting can miss 87% of households: IP addresses match postal records just 13% of the time, according to a CIMM study. FreeWheel explains why deterministic data - not raw IPs - is key to CTV targeting accuracy. https://ppc.land/freewheel-warns-ip-based-ad-targeting-can-miss-87-of-households/ #AdTech #DigitalMarketing #CTV #DataAccuracy #IPBasedTargeting
