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@Federation_Bot · 2 days ago

ICYMI: IAS quietly extended X to profiles just as Grok became a brand safety tool https://ppc.land/ias-quietly-extended-x-to-profiles-just-as-grok-became-a-brand-safety-tool/?utm_source=dlvr.it&utm_medium=mastodon #BrandSafety #DigitalMarketing #AdTech #ArtificialIntelligence #ProgrammaticAdvertising

IAS quietly extended X to profiles just as Grok became a brand safety tool

IAS expanded brand safety measurement to X profiles in January 2026, the same period X began deploying Grok AI as a pre-bid scoring engine to rebuild advertiser confidence lost since 2022.

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