The Power Users Have With Subscriptions
I was not a fan of app subscriptions initially. I long ago rethought my position. I continue to think it’s the best option for users. That belief is becoming more entrenched now that we’re entering into whatever the future will be with Artificial Intelligence and it takes constant cash to continue to burn the planet.
Whether it’s this week’s flavor of AI chatbots, Apple’s new Creator Studio, or any other new app or service, most now require a subscription to take advantage of new features as they roll out. In most cases the offer is pay $XX a month or $XX a year, with the yearly price being discounted by the cost of a month or more. Even so, we’re already seeing premium subscriptions that add on costs for more features and I think that trend will only accelerate. Welcome to the land of upsell.
Although much less than I used to, I will subscribe to a new app or service that attracts my interest for a month to check it out. I’ll set a reminder a few days before the end of the month and then take a little inventory to see if it’s worth continuing. If not, I’ll unsubscribe.
If the app or service is truly worth my while I may subscribe for the yearly price after determining it’s something I value, but that’s becoming rarer. Frankly, there just aren’t many new apps and services that seem worth even a monthly try out these days, much less paying for a yearly subscription. There have been a few apps that, although they didn’t really fit my needs, I have paid for a yearly subscription to support the developer. But that’s even rarer.
In those cases with apps, newsletters and other services, I think of those more as tips or a donation than I do entering into an ongoing relationship. I’ve even subscribed on occasion and immediately canceled with just that thought in mind. I’m all for supporting good work by good people. I admit it’s a bit unfair to a good app that doesn’t fit my needs, but it’s still a signal that I think is worth sending.
Here’s the key. Large companies (Apple, Microsoft, Google, etc…) and independent developers, writers, etc, notice when the turnstile rotates in reverse because someone unsubscribes. It’s a metric they pay attention to. They count on inertia and waning attention spans. You might think they don’t notice, but they do. As a user I look at unsubscribing as my vote up or down. Again, maybe unfair, but as I said, it’s a signal worth sending.
With the recent release of Apple’s Creator Studio suite of apps I found it remarkable that much of the commentary included mentions that users could try things out and turn off the subscription payments if they didn’t find things suitable for their purposes. Or, if they needed one of the apps for a short project that they could check in and out of the bundle for the duration of the project. I highly recommend that kind of thinking.
For what it’s worth I chose not to subscribe and try out the new Creator Studio. I thought about it, but have long since discovered other tools that fit what I might need from those apps.
In this hyper political age, we talk a lot about voting. That’s always a choice. Using the choice to subscribe and unsubscribe from apps and services can be one as well.
You can also find more of my writings on a variety of topics on Medium at this link, including in the publications Ellemeno and Rome. I can also be found on social media under my name as above.
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